10.45In this section, we have provided a brief overview of the way in which funeral and bereavement services are currently provided in New Zealand. The situation is characterised by the central role of the private funeral director and, at the same time, an increasingly diverse sector. The traditional “family run” funeral homes remain key players in the industry, although many have either significantly expanded the services offered, or have been bought out by companies that own multiple funeral homes. A small number of new providers are also looking to offer a more “natural” approach to caring for the deceased, and there is a small but resurgent interest in family-led funeral arrangements. The FDANZ continues to play a key role, but has seen a drop in membership in recent years. In the next section, we consider the public health and consumer interests at play in this changing market.